TV networks asked to include promos for ObamaCare in top-rated shows–Is this propganda?

20 Sep
There are reality shows about being cast away on a desert island, swapping spouses, and running a restaurant. So why not a reality show about “the trials and tribulations of families living without medical coverage”?

It’s one of the possibilities being run up the proverbial flagpole in Hollywood by Ogilvy Public Relations Worldwide. The marketing powerhouse has signed a $900,000 contract with an ObamaCare exchange in preparation for California’s planned exercise of the law next year, writes Newsbusters’ Tim Graham.

Graham cites a New York Times article by Abby Goodnough that proudly announces in its headline “California Tries to Guide the Way on Health Law.” (Gosh, you gotta love those Golden State lawmakers, always on “the cutting edge,” so to speak, as they were with their passage of a ban on circumcisions, a statewide DREAM Act, and a law forcing schools to teach gay history.)

As home to the de facto headquarters of America’s television industry, California is a made-in-heaven venue for promoting the virtues of a law so pernicious in its overreach that 53% of likely U.S. voters still favor its repeal.

“Realizing that much of the battle will be in the public relations realm,” Goodnough writes, “the exchange has poured significant resources into a detailed marketing plan.” The ambitious plan seeks to “have prime-time television shows, like ‘Modern Family,’ ‘Grey’s Anatomy’ and Univision telenovelas, weave the health care law into their plots.”

But that’s not all. The efforts to reach to the legions of the uninsured will be translated into “dozens of languages” and extended beyond the small screen. Expect the praises of the health care law to be sung on “coffee cup sleeves” and “at professional soccer matches to reach young Hispanic men.”

About that 900K being paid out to Ogilvy: In case you’re wondering where the cash was coming from, the answer out of your and other taxpayers’ pockets.


Posted by on September 20, 2012 in Uncategorized


3 responses to “TV networks asked to include promos for ObamaCare in top-rated shows–Is this propganda?

  1. baconftwlolz

    September 24, 2012 at 10:31 pm

    Yes. This is propaganda. When independent productions like television shows are twisted to serve a political agenda it is the same as paying off voters. This is another example of how the unlimited cap on campaign funds negatively impacts the way these campaigns are run. If a television shows plot is meant to promote Obama’s health care system then that is what it is going to do. Internal disputes might be brought up among characters in the program but the arguments end will always side with Obamacare as a positive because they will use selective information. They will do this because that is what they were paid to do. This is a clear and blatant use of money to buy off more votes by subliminally effecting american’s opinions. Americans today spend a great deal of time watching tv including those affected by this obamacare initiative and most of them probably would not even know that the Obama administration had these influencing decisions made on the shows they watch thereby forcing them to watch characters who they trust to be like minded with themselves spread the word of obamacare and not being able to make a conscious decision of their own. It is simply an abuse of power to invade something as powerful and influential as prime time television through money. It is unethical and I call it propaganda.

  2. maverick41

    September 25, 2012 at 4:15 am

    Not only do I feel this article is spot on, but furthermore this is 100% propaganda in my opinion. I understand this may be a bit biased considering if the person who wrote this article is against Obama or not, but regardless one cannot read about the money being poured into advertisements and deny the reality of propaganda being present in this case. I realize and accept that most of what today’s elections are like, and by that I mean the most recent elections have used plenty of bashing and “point the finger” tactics. With that being said, I do not blame the Obama administration for using such propaganda tactics to promote Obamacare. However, I feel that this is wrong and takes away from the fairness of what the American Presidential elections are supposed to be and meant to be. The fact that $900,000 of taxpayers money is being used to sway the choice of Americans just seems ridiculous to me. Don’t we have more important things to be spending almost a million bucks on?

  3. sony112

    December 18, 2012 at 4:12 am

    Absolutely not! Real propaganda is forced on the public by means of enforcing an ideal within our culture completely. These tactics used to display Obama-care are campaign tactics at there finest. Most of these shows sighted in the article have been created within the last four years of Obama’s presidency. If the president wants to have a successful application of his new policy he needs to gain the publics support over the next four years. Up until his re-election he decided to use subliminal messages within popular TV programs to gain this support. The level of education on the viewer’s end of this operation is mostly media based making this a very successful tactic Obama’s part. If the president had used tax dollars to fund this operation then it would be considered propaganda. However he did not, he used money and support he received from his campaigning team. This is not a question of opinion, but instead a question of semantics and basic knowledge of political terminology such as “propaganda.”


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