This fund is suppossed to create and sustain jobs for people in communitites in and around the United States, which according to the Starbucks CEO is the sole reason for creating this fund. However i only feel as if he is doing this to better the posistion of his company, he isn’t doing it just beause its the right thing to do. It’s really an enlightened self-interest. I do feel as if he is just “campaining” to gain publicity and attention for the Starbucks brand and name. People can’t buy coffee without a job, and I feel like this thought is most certainly in the CEO’s head.